Ecotourism, also known as ecological tourism, is a form of tourism which appeals to the ecologically and socially conscious. Generally speaking, ecotourism focuses on local culture, wilderness adventures, volunteering, personal growth, and learning new ways to live on the planet; typically involving travel to destinations where flora, fauna, and cultural heritage are the primary attractions. Sustainable development needs to have social, economic and environmental needs all together to occur.
Responsible ecotourism includes programs that minimize the negative aspects of conventional tourism on the environment, and enhance the cultural integrity of local people. Therefore, in addition to evaluating environmental and cultural factors, an integral part of ecotourism is in the promotion of recycling, energy efficiency, water conservation, and creation of economic opportunities for the local communities.

Criteria
Ecotourism, responsible tourism, and sustainable development have become prevalent concepts since the late 1980s, and ecotourism has experienced arguably the fastest growth of all sub-sectors in the tourism industry. The popularity represents a change in tourist perceptions, increased environmental awareness, and a desire to explore natural environments.
With its great potential for environmental protection, the United Nations celebrated the "International Year of Ecotourism" in 2002.
==Criticisms

History
To approach an understanding of the problem, a clear definition must delineate what is, and is not, ecotourism. Ideally, ecotourism satisfies several general criteria, including the conservation of biological diversity and cultural, diversity through ecosystem protection, promotion of sustainable use of biodiversity, share of socio-economic benefits with local communities through informed consent and participation, increase in environmental and cultural knowledge, affordability and reduced waste, and minimization of its own environmental impact. The development and success of such large scale, energy intensive, and ecologically unsustainable schemes are a testament to the tremendous profits associated with being labeled as ecotourism.

Definitional problems and greenwashing
Ecotourism is the trend towards the commercialization of tourism throughout the nation. This trend has become one of the fastest growing sectors of the tourism industry growing annual 10-15% worldwide (Kamuaro, 2007). Ecotourism was first introduced in Africa in the 1950's with the legalization of hunting (Kamuaro, 2007). This need for recreational hunting zones lead to the creation of protected areas, national parks, and game reserves. Today these areas have become important revenue-earning venues with the establishment of lodges and tourist campsites. One definition of ecotourism is "the practice of low-impact, educational, ecologically and culturally sensitive travel that benefits local communities and host countries" (Honey, 1999). Many of the ecotourism projects are not meeting these standards. Even if some of the guidelines are being executed, the local communities are still facing other negative impacts. South Africa is one of the countries that are reaping significant economic benefits from ecotourism, but negative effects - including physical displacement of persons, gross violation of fundamental rights, and environmental hazards - far out weigh the medium-term economic benefits (Kamuaro, 2007). A tremendous amount of money is being spent and human resources continue to be used for ecotourism despite the lack of success stories, and even more money is put into public relation campaigns to dilute the effects of the criticism. Ecotourism channels resources away from other projects that could contribute more sustainable and realistic solutions to pressing social and environmental problems. "The money tourism can generate often ties parks and managements to eco-tourism" (Walpole et al. 2001). But there is a tension in this relationship because eco-tourism often causes conflict and changes in land-use rights, fails to deliver promises of community-level benefits, damages environments, and has plenty of other social impacts. Indeed many argue repeatedly that eco-tourism is neither ecologically nor socially beneficial, yet it persists as a strategy for conservation and development (West, 2006). While several studies are being done on ways to improve the ecotourism structure, these examples provide reason that it should just stop all together.
The ecotourism system exercises tremendous financial and political influence. The evidence above shows that at the very least a strong case exists for restraining such activities. Funding could be used for field studies aimed at finding alternative solutions to tourism and the diverse problems Africa faces in result of urbanization, industrialization, and over exploitation of agriculture (Kamuaro, 2007). At the local level ecotourism has become a source of conflict over control of land, resources, and tourism profits. There are many problems with the idea of ecotourism. Environmental, the effects on the local people, and conflicts over profit distribution are only a few of the negative effects of ecotourism. In a perfect world more efforts would be made towards educating tourists of the environmental and social effects of their travels. Very few regulations or laws stand in place as boundaries for the investors in ecotourism. These should be implemented to prohibit the promotion of unsustainable ecotourism projects and materials which project false images of destinations, demeaning local and indigenous cultures.

The Negative Psycho-social Impact of Ecotourism
Ecotourism operations typically fail to live up to conservation ideals. It is often overlooked that ecotourism is a highly consumer-centered activity, and that environmental conservation is only a means to further economic growth.
Environmental Hazards
We already understand that biodiversity and environmentally intact lands form the basis of ecological stability. Unfortunately, industrialization, urbanization, and unsustainable agriculture practices have all had serious effects on the environment. Ecotourism is now also playing a role in this depletion. While the term ecotourism may sound relatively benign, one of its most serious impacts is its consumption of virgin territories (Kamuaro, 2007). These invasions often include deforestation, disruption of ecological life systems and various forms of pollution, all of which contribute to environmental degradation. The number of motor vehicles crossing the park increases as tour drivers search for rare species. The number of roads has disrupted the grass cover which has serious effects on plant and animal species. These areas also have a higher rate of disturbances and invasive species because of all the traffic moving off the beaten path into new undiscovered areas (Kamuaro, 2007). Ecotourism also has an affect on species through the value placed on them. "Certain species have gone from being little known or valued by local people to being highly valued commodities. The commodification of plants may erase their social value and lead to overproduction within protected areas. Local people and their images can also be turned into commodities" (West, 2006). Kamuaro brings up a relatively obvious contradiction, any commercial venture into unspoiled, pristine land with or without the "eco" prefix as a contradiction in terms. To generate revenue you have to have a high number of traffic, tourists, which inevitably means a higher pressure on the environment.

Direct environmental impacts
Most forms of ecotourism are owned by foreign investors and corporations that provide few benefits to local communities. An overwhelming majority of profits are put into the pockets of investors instead of reinvestment into the local economy or environmental protection. The limited numbers of local people who are employed in the economy enter at its lowest level, and are unable to live in tourist areas because of meager wages and a two market system. The presence of affluent ecotourists encourage the development of destructive markets in wildlife souvenirs, such as the sale of coral trinkets on tropical islands and animal products in Asia, contributing to illegal harvesting and poaching from the environment. In Surinam, sea turtle reserves use a large portion of their budget to guard against these activities.
Displacement of People
One of the most powerful examples of communities being moved in order to create a park is the story of the Masai. About 70% of national parks and game reserves in East Africa are on Masai land (Kamuaro, 2007). The first undesirable impact of tourism was that of the extent of land lost from the Masai culture. Local and national governments took advantage of the Masai's ignorance on the situation and robbed them of huge chunks of grazing land, putting to risk their only socioeconomic livelihood. In Kenya the Masai also have not gained any economic benefits. Despite lose of their land, employment favors better educated workers. Further more the investors in this area are not local and have not put profits back into local economy. In some cases game reserves can be created without informing or consulting local people, who come to find out about the situation when an eviction notice is delivered (Kamuaro, 2007). Another source of resentment is the manipulation of the local people by their government. "Eco-tourism works to create simplistic images of local people and their uses and understandings of their surroundings. Through the lens of these simplified images, officials direct policies and projects towards the local people and the local people are blamed if the projects fail" (West, 2006). Clearly tourism as a trade is not empowering the local people who make it rich and satisfying. Instead ecotourism exploits and depletes, particularly in African Masai tribes. It has to be reoriented to serve useful to local communities and to become sustainable (Kamuaro, 2007).
Threats to Indigenous Cultures
Ecotourism often claims that it preserves and "enhances" local cultures. However, evidence shows that with the establishment of protected areas local people have illegally lost their homes, and most often with no compensation (Kamuaro, 2007). What part of pushing people onto marginal lands with harsh climates, poor soils, lack of water, and infested with livestock and disease is "enhancing"? The establishment of parks does nothing but create harsh survival realities and deprives the people of their traditional use of land and natural resources. Ethnic groups are increasingly being seen as a "backdrop" to the scenery and wildlife. The local people struggle for cultural survival and freedom of cultural expression while being "observed" by tourists. Local indigenous people also have strong resentment towards the change, "Tourism has been allowed to develop with virtually no controls. Too many lodges have been built, too much firewood is being used and no limits are being placed on tourism vehicles. They regularly drive off-track and harass the wildlife. Their vehicle tracks crisscross the entire Masai Mara. Inevitably the bush is becoming eroded and degraded" (Kamuaro, 2007).

Local peoples
While governments are typically entrusted with the administration and enforcement of environmental protection, they often lack the commitment or capability to manage ecotourism sites effectively. The regulations for environmental protection may be vaguely defined, costly to implement, hard to enforce, and uncertain in effectiveness. offers another model for economic unsustainability from environmental protection, in ecotourism sites utilized by many companies. Although there is a communal incentive to protect the environment, maximizing the benefits in the long run, a company will conclude that it is in their best interest to utilize the ecotourism site beyond its sustainable level. By increasing the number of ecotourists, for instance, a company gains all the economic benefit while paying only a part of the environmental cost. In the same way, a company recognizes that there is no incentive to actively protect the environment; they bear all the costs, while the benefits are shared by all other companies. The result, again, is mismanagement.
Taken together, the mobility of foreign investment and lack of economic incentive for environmental protection means that ecotourism companies are disposed to establishing themselves in new sites once their existing one is sufficiently degraded.

Mismanagement of ecotourism sites

Guidelines and education for ecotourists
The underdevelopment theory of tourism describes a new form of imperialism by multinational corporations that control ecotourism resources. These corporations finance and profit from the development of large scale ecotourism that causes excessive environmental degradation, loss of traditional culture and way of life, and exploitation of local labor. In Zimbabwe and Nepal's Annapurna region, where underdevelopment is taking place, more than 90 percent of ecotourism revenues are expatriated to the parent countries, and less than 5 percent go into local communities. However, even this form of tourism may require foreign investment for promotion or start up. When such investments are required, it is cruical for communities for find a company or non-governmental organization that reflects the philosophy of ecotourism; sensitive to their concerns and willing to cooperate at the expense of profit.The basic assumption of the multiplier effect is that the economy starts off with unused resources, for example, that many workers are cyclically unemployed and much of industrial capacity is sitting idle or incompletely utilized. By increasing demand in the economy it is then possible to boost production. If the economy was already at full employment, with only structural, frictional, or other supply-side types of unemployment, any attempt to boost demand would only lead to inflation. For various laissez-faire schools of economics which embrace Say's Law and deny the possibility of Keynesian inefficiency and under-employment of resources, therefore, the multiplier concept is irrelevant or wrong-headed.
As an example, consider the government increasing its expenditure on roads by $1 million, without a corresponding increase in taxation. This sum would go to the road builders, who would hire more workers and distribute the money as wages and profits. The households receiving these incomes will save part of the money and spend the rest on consumer goods. These expenditures in turn will generate more jobs, wages, and profits, and so on with the income and spending circulating around the economy.
The multiplier effect arises because of the induced increases in consumer spending which occur due to the increased incomes -- and because of the feedback into increasing business revenues, jobs, and income again. This process does not lead to an economic explosion not only because of the supply-side barriers at potential output (full employment) but because at each "round", the increase in consumer spending is less than the increase in consumer incomes. That is, the marginal propensity to consume (mpc) is less than one, so that each round some extra income goes into saving, leaking out of the cumulative process. Each increase in spending is thus smaller than that of the previous round, preventing an explosion.Ecotourism has to be implemented with care.